Our first step is to learn about you and your needs. We'll examine your business, your marketing strategies, your target market and your implementation. We'll use our experience to challenge your ideas, provide our input, and give you a rough idea of what to expect so that you can see the big picture and be confident that your vision can come to life.
During this phase, we will perform a products related keyword research and competition analysis.
We will then start working on the user interaction and the structure of the website. As part of this, we will produce wireframes that shows you how the website will behave, the general layout and the user interactions.
We will then use this wireframe to break up each interaction into a story that we can then estimate and track. It’s at this stage that we will all have a complete idea of all the functionalities of the product.
Our design team will work with you to decide your visual identity and branding and once those mockups are accepted, they will convert them to clean html and css files. Meanwhile, the development team starts implementing the stories.
But developing a Search Engine Friendly website is also an essential part of this process. Therefore, one of our main focus will be to make sure that the HTML code is clean, optimized, and follows SEO's best practices.
Launch is the time to celebrate the new website, open the champagne bottles but beware not to party too long, there’s still a lot of work to do. That’s actually when the real marketing effort starts!
We will use three main methods to bring qualified traffic to your website: SEO/Link building, Paid Search Management and Social Media/Community Management. As we gather intelligence on your user's behavior, we will work together with you to improve your website by adding new features or streamlining the user experience.
We track our progress and give you updates on a regular basis. We will send you keyword ranking reports, website traffic reports and link popularity reports. We also use Google Analytics and other analytics tools to set goals and targets to achieve.